Overview
The Chicago Cubs tradition is one built on spectacular losing streaks and even more spectacular collapses. Yet despite all the losses and disappointments, an amazing thing happens every summer at the corner of Addison and Sheffield: millions of fans flock to Wrigley Field and millions more fans across the country regularly tune in to watch Cubs games broadcast on television. Exactly why Cubs fans support their squad with such reckless abandon isn't entirely clear—these people represent a remarkable aberration of human psychology, epitomizing the spirit and experience of dedication to a desperate cause. And the whole time, they're oddly happy. The Cubs Fan's Guide to Happiness reveals what makes Cubs fans tick and what keeps them happy. It explains why it's not over until you're mathematically eliminated, why winning really isn't everything, and why it's perfectly acceptable to blame all your trouble on a scapegoat—which may or may not be an actual goat. The book also provides educational sidebars, practical applications, and true words of wisdom from celebrity Cubs fans.
Author Biography
George Ellis is the cofounder of the Heckler, a satirical Chicago sports publication. Originally focused on the Cubs, the Heckler expanded to cover all Chicago sports in 2006.
Press Releases
                    The Cubs Fan’s Guide to Happiness: Revised and Updated Edition 
By George Ellis
 
Contact: Bill Ames, Publicity Manager, Triumph Books, 312-676-4256, b.ames@triumphbooks.com
 
Chicago Cubs fans are another breed. They are a portion of the  population who continue to negate all logic year-after-year by  supporting their Cubbies no matter if they are five outs away from the  World Series (and blow it) or if they are 21 games under .500. Their  concept of reality is somewhat distorted.
 
Despite the embarrassing seasons Cubs fans have tolerated throughout  the years, somehow fans are still able to achieve this sense of  happiness, good fortune, pleasure, contentment, joy, and complete and  utter bliss. How does one achieve this state of being given the Cubs  erratic history?
 
The Cubs Fan’s Guide to Happiness by George  Ellis helps uncover exactly what it is that keep those relentless Cubs  fans coming back to the corner of Addison and Sheffield heartbreaking  season-after-heartbreaking season. Revised and updated from the original  edition to include the Theo Epstein era, some of Ellis’ theories  include:
 
- There’s Always Next Year (TANY)
 
- Beer Will Make It Better!™ 
 
- Everybody Needs a Scapegoat (Or Even Just a Goat)
 
- It’s Not Over Until You’re Mathematically Eliminated
 
- Loyaltiness is Next to Godliness
 
- At Least You’re Not a Sox Fan
 
- The Power of Low Expectations
 
- 15 Habits of Highly Happy Cubs Fans
 
- Why Cubs Fans Think a Giant Video Board Will Equal Success
 
 
The Cubs Fan’s Guide to Happiness isn’t  just for Cubs fans. It provides readers with educational sidebars,  practical applications, quizzes and true words of wisdom from celebrity  Cubs fans. It explains how fans are used to being let down and why they  are able to handle it far better than most. A lesson everyone can  benefit from.
 
It may be almost 100 years since the Cubs won the World Series, but  Cubs fans BELIEVE this will be there year (just look at the bracelet on  their wrist). They never give up hope and while history may not be on  their side at least the beer is flowing and that there’s always next  year! 
About the Author:
George Ellis is the cofounder of the Heckler, a satirical Chicago  sports publication. Originally focused on the Cubs, the Heckler expanded  to cover all Chicago sports in 2006. He lives in Austin, Texas.
 
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