The Franchise Titles

<strong>In <em>The Franchise: Boston Red Sox</em>, take a more profound and unique journey into the history of the team.</strong><br /><br />This thoughtful and engaging collection of essays captures the astute fans&rsquo; history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the team&#39;s iconic identity.<br /><br />Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it got to prominence in the modern major league landscape, and how it&rsquo;ll continue to evolve and stay in contention for generations to come.<br /><br /><strong>Red Sox fans in the know will enjoy this personal, local, in-depth look at baseball history.</strong>

<strong>In <em>The Franchise: New York Yankees</em>, take a more profound and unique journey into the history of the baseball&#39;s most successful team.</strong><br /><br />This thoughtful and engaging collection of essays captures the astute fans&rsquo; history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the Yankees&#39; iconic identity.<br /><br />Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it got to prominence in the modern major league landscape, and how it&rsquo;ll continue to evolve and stay in contention for generations to come.<br /><br /><strong>Yankees fans in the know will enjoy this personal, local, in-depth look at baseball history.</strong>