Titles by Fred Segal

<p><em><strong>From the creator of the wildly popular Freezing Cold Takes brand comes a laugh-out-loud, nostalgia-packed deep dive into the most ill-fated college football predictions ever made.</strong></em></p><p>No American sporting tradition evokes more fervor from its fans than college football. In many regions, college programs dwarf their professional counterparts in both revenue and viewership.<br /><br />This&nbsp;passion is served by the reporters, analysts, and so-called experts whose bold forecasts power an ever-churning content machine. But in this attention economy, the hotter the take, the more likely it is to freeze over.<br /><br />Fred Segal has built a brand sharing these pundit pitfalls with hundreds of thousands of followers on his Freezing Cold Takes social media accounts. Now, in <em>Freezing Cold Takes: College Football</em>, the internet&rsquo;s curator-in-chief of &ldquo;how did they get this so wrong?&rdquo; moments turns his sharp eye and wit to the sport&rsquo;s most infamous misfires. From Heisman locks who fizzled to surefire coaching hires that backfired spectacularly, Segal has assembled a Hall of Fame of head-scratching predictions.<br /><br />More than&nbsp;a book of blunders; this is&nbsp;a celebration of college football fandom in all its passionate, unpredictable glory. With can&#39;t-miss commentary and the harsh light of hindsight, <em>Freezing Cold Takes: College Football</em> is a must-have for diehards, casual fans, and anyone who enjoys a good laugh at the expense of certainty.</p>