Playing to Win

Overview

Author Biography

See Author

Media

The Bay Area Citizen spotlights Triumph Texas football titles: 100 Things Cowboys Fans Should Know & Do Before They Die

A Cowboy\'s Life" target="_blank">

A Cowboy\'s Life" target="_blank">

David MaGee stops by NFL Gridiron Gab to talk about the writing process of Playing to Win.


"

The Dallas Morning News reviews David Magee\'s new book Playing to Win. "

Book Signings

Past Events

Press Releases

CONTACT: Natalie King, Triumph Books, 312.252.1252, n.king@triumphbooks.com

When Jerry Jones bought the Dallas Cowboys franchise in 1989, it was a struggling, last-place team in a mediocre league losing millions in operations. Fast-forward to Jones\'s upcoming 20^th season and the Cowboys are the most profitable sports franchise in the world. But how did that happen?

Playing to Win: Jerry Jones and the Dallas Cowboys by David Magee is the true story of how an Arkansas oilman named Jerry Jones was able to turn the Dallas Cowboys franchise around and become arguably the most influential owner in all of professional sports winning three Super Bowls, landing record-setting television contracts, and overseeing every detail of a brand-new $1.2 billion stadium along the way.

Playing to Win takes you behind-the-scenes and provides an all-access pass including:

• The true story behind Jones\'s purchase of the team
• Why Jones considers it good fortune he was hungover the day he found out the cowboys were for sale
• The firing of legendary coach Tom Landry
• The fallout between Jones and coach Jimmy Johnson
• Dallas\'s approach to merchandising, marketing, and stadium financing
• The Team\'s attitude toward acquiring controversial stars, including Terrell Owens and Michael Irvin

Jones\'s nontraditional hands-on approach the past twenty years and counting continues to fuel the underlying competitive necessity felt throughout the entire Cowboys organization. That desire to win is what drives Jerry Jones, the Dallas Cowboys, and ultimately, the NFL.

From revolutionizing the NFL\'s business model to helping transform the league into the nation\'s most popular sport, Jones is a sports icon you either love or love to hate, but there\'s no doubting what he has done to the game of football and Playing to Win showcases and brings clarity to the scope of his impact.

About the Author:

David Magee is the author of nine nonfiction books, including How Toyota Became #1 and Endurance: Winning Life\'s Majors the Phil Mickelson Way. He lives with his wife and three children in Lookout Mountain, Tennessee. Visit his website at http://www.david-magee.com/.