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Nimble Leader Volume III
Nimble Leader Volume III

Nimble Leader Volume III

Position Your Business!
By Andrew Ortyn

Nimble Leader

BUSINESS & ECONOMICS

47 Pages, 6 x 9

Formats: Mobipocket, EPUB, PDF

PDF, $8.99 (US $8.99) (CA $10.99)

ISBN 9781633192751

Rights: WOR

Triumph Books (May 2015)

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Overview

Throughout  Nimble Leader  (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term.   In Volume III: Position Your Business, you will harness the power of alternative perspectives.  Market Position and positioning your business is everything!  Do it well, and like a tree planted by still waters, your business will grow, flourish, and expand at a dramatic rate.  You will reap significant rewards in customer satisfaction, customer loyalty, first-to-market innovation, strong brand identity, and a vibrant organizational climate as happy employees – who can hardly wait to get to work because they are involved in something bigger than themselves – serve the needs of customers who would be at a loss without the products and services offered by your company.  In reading Volume III of Nimble Leader, you will explore both a roadmap and a process to help mark your way as you position your business.  You will move from theory to application.  You will learn how to deconstruct closely held perspectives; uncover the value of different points of view; and then use this understanding of value to build a robust Statement of Market Position – the signature identity for your business in a crowded and noisy marketplace.  Importantly, you will link what your business stands for in the minds of your customers to what they are willing to pay for your company’s products and services.  The CASH transaction is the great clarifier. Customers will only execute the sale if they believe what they are getting is of greater value than what they are giving up – namely CASH.  Volume III of Nimble Leader makes this critical connection.  
 

Author Biography

Andrew Ortyn is co-founder of Precision Catalyst, a management consultancy dedicated to business transformation. Ortyn routinely works with CEOs to galvanize cross-functional leaders to a common business vision linked to specific and measurable improvements in business performance. He is a graduate of both the Kellogg School of Management (Northwestern University) and the University of Notre Dame. Ortyn resides in Philadelphia.

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By Andrew Ortyn

PDF

ISBN 9781633192843

Published May 2015

Throughout  Nimble Leader  (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term.   In Volume VI: Results Matter!, you will shift your attention from theory to application.  As Winston Churchill said, "It is no use saying, 'We are doing our best.' You have to succeed in doing what is necessary.”  Like waves lapping the shoreline, certain activities will generate Operating Profit and Cash-flow, only to recede with the need for new waves to take their place.  Short-term, you might generate profit and CASH through actions in the areas of Cost reduction and Working Capital management.  Mid-term, you might generate profit and CASH through growing Volume and the judicious use of the Price increase.  Long-term, you need to infuse the market with new products that ultimately alter product and service Mix, replenishing the streams of Operating Profit and Cash-flow at higher margin.  When you think about managing your business to higher more profitable ground, the process can be messy and the outcome uncertain.  However, if you fail to take risk, you run the risk of missing out on significant opportunities that might add to your bottom line. Understanding the Tools for Profit and the relationships between Market Position, Price, Volume, Mix, Cost and Working Capital management is not the same as applying the Tools for Profit. Understanding the Tools for Profit implies the skill to take action.  Applying the Tools for Profit implies the will to take action.  In reading Volume VI of Nimble Leader, you will learn specific steps and explore different examples that will assist you in applying the Tools for Profit to improve your business performance!
Nimble Leader Volume III
Nimble Leader Volume III ›
By Andrew Ortyn

Mobipocket

ISBN 9781633192744

Published May 2015

Throughout  Nimble Leader  (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term.   In Volume III: Position Your Business, you will harness the power of alternative perspectives.  Market Position and positioning your business is everything!  Do it well, and like a tree planted by still waters, your business will grow, flourish, and expand at a dramatic rate.  You will reap significant rewards in customer satisfaction, customer loyalty, first-to-market innovation, strong brand identity, and a vibrant organizational climate as happy employees – who can hardly wait to get to work because they are involved in something bigger than themselves – serve the needs of customers who would be at a loss without the products and services offered by your company.  In reading Volume III of Nimble Leader, you will explore both a roadmap and a process to help mark your way as you position your business.  You will move from theory to application.  You will learn how to deconstruct closely held perspectives; uncover the value of different points of view; and then use this understanding of value to build a robust Statement of Market Position – the signature identity for your business in a crowded and noisy marketplace.  Importantly, you will link what your business stands for in the minds of your customers to what they are willing to pay for your company’s products and services.  The CASH transaction is the great clarifier. Customers will only execute the sale if they believe what they are getting is of greater value than what they are giving up – namely CASH.  Volume III of Nimble Leader makes this critical connection.  
 
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EPUB

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Throughout  Nimble Leader  (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term.   In Volume III: Position Your Business, you will harness the power of alternative perspectives.  Market Position and positioning your business is everything!  Do it well, and like a tree planted by still waters, your business will grow, flourish, and expand at a dramatic rate.  You will reap significant rewards in customer satisfaction, customer loyalty, first-to-market innovation, strong brand identity, and a vibrant organizational climate as happy employees – who can hardly wait to get to work because they are involved in something bigger than themselves – serve the needs of customers who would be at a loss without the products and services offered by your company.  In reading Volume III of Nimble Leader, you will explore both a roadmap and a process to help mark your way as you position your business.  You will move from theory to application.  You will learn how to deconstruct closely held perspectives; uncover the value of different points of view; and then use this understanding of value to build a robust Statement of Market Position – the signature identity for your business in a crowded and noisy marketplace.  Importantly, you will link what your business stands for in the minds of your customers to what they are willing to pay for your company’s products and services.  The CASH transaction is the great clarifier. Customers will only execute the sale if they believe what they are getting is of greater value than what they are giving up – namely CASH.  Volume III of Nimble Leader makes this critical connection.  
 
Nimble Leader Volume II
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By Andrew Ortyn

Mobipocket

ISBN 9781633192713

Published May 2015

Throughout  Nimble Leader  (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term.   In Volume II: What Do You Stand For?, you will explore the critical relationship between CASH (the lifeblood of any business) and Market Position, what you stand for in the minds of your customers.  You will delve into positioning examples for three different companies; see the unambiguous impact of divergent points of view; understand the power and sway of closely held beliefs on the direction of your business.  In reading Volume II of Nimble Leader,  our hope is that you develop a deep appreciation for why Market Position and the act of positioning your business is so critically important to achieving success in a dynamic, complex, and fast-paced market environment.
 
Nimble Leader Volume II
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By Andrew Ortyn

EPUB

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Throughout  Nimble Leader  (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term.   In Volume II: What Do You Stand For?, you will explore the critical relationship between CASH (the lifeblood of any business) and Market Position, what you stand for in the minds of your customers.  You will delve into positioning examples for three different companies; see the unambiguous impact of divergent points of view; understand the power and sway of closely held beliefs on the direction of your business.  In reading Volume II of Nimble Leader,  our hope is that you develop a deep appreciation for why Market Position and the act of positioning your business is so critically important to achieving success in a dynamic, complex, and fast-paced market environment.
 
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By Andrew Ortyn

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Strategy.  Leadership Behavior.  Results.  The three need to mesh for good things to happen in any business, including your own. The data, decisions, and processes that result in a game plan to improve business results all reside in parallel universes—one analytical and one interpersonal.  The analytical side of business is easy; it doesn't talk back!  The tricky part is capitalizing on the opportunities while at the same time managing the interpersonal dynamics and the inherent conflicts that arise from competing points of view.  The Nimble Leader eBook Series melds strategy, leadership behavior, and results in ways that help leaders lead and equips them to better negotiate a dynamic and turbulent marketplace. Throughout this six-volume set, you will explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long run.  Nimble Leader focuses on the critical few concepts that are essential to business success.  If you are able to truly understand and apply the critical few, you are in a much better position to manage the urgent many . . . when the bullets start to fly! 
Nimble Leader Volumes I - VI
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By Andrew Ortyn

Mobipocket

ISBN 9781633194397

Published May 2015

Strategy.  Leadership Behavior.  Results.  The three need to mesh for good things to happen in any business, including your own. The data, decisions, and processes that result in a game plan to improve business results all reside in parallel universes—one analytical and one interpersonal.  The analytical side of business is easy; it doesn't talk back!  The tricky part is capitalizing on the opportunities while at the same time managing the interpersonal dynamics and the inherent conflicts that arise from competing points of view.  The Nimble Leader eBook Series melds strategy, leadership behavior, and results in ways that help leaders lead and equips them to better negotiate a dynamic and turbulent marketplace. Throughout this six-volume set, you will explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long run.  Nimble Leader focuses on the critical few concepts that are essential to business success.  If you are able to truly understand and apply the critical few, you are in a much better position to manage the urgent many . . . when the bullets start to fly! 
Nimble Leader Volumes I - VI
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By Andrew Ortyn

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Published May 2015

Strategy.  Leadership Behavior.  Results.  The three need to mesh for good things to happen in any business, including your own. The data, decisions, and processes that result in a game plan to improve business results all reside in parallel universes—one analytical and one interpersonal.  The analytical side of business is easy; it doesn't talk back!  The tricky part is capitalizing on the opportunities while at the same time managing the interpersonal dynamics and the inherent conflicts that arise from competing points of view.  The Nimble Leader eBook Series melds strategy, leadership behavior, and results in ways that help leaders lead and equips them to better negotiate a dynamic and turbulent marketplace. Throughout this six-volume set, you will explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long run.  Nimble Leader focuses on the critical few concepts that are essential to business success.  If you are able to truly understand and apply the critical few, you are in a much better position to manage the urgent many . . . when the bullets start to fly!