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Nimble Leader Volume III
Nimble Leader Volume III ›
By Andrew Ortyn

Mobipocket

ISBN 9781633192744

Published May 2015

<p><b>Unlock your business&#39;s full potential with strategic market positioning.</b></p><p>In <i>Nimble Leader Volume III</i>, discover how to harness the power of alternative perspectives to define a robust market position. This volume provides a roadmap and process to deconstruct closely held perspectives, uncover the value of different viewpoints, and build a Statement of Market Position that sets your business apart.</p><p>Learn to link what your business <b>stands for</b> in the minds of your customers to what they are willing to pay. This connection is critical for driving customer satisfaction, loyalty, and financial success. Discover how to:</p><ul><li><b>Identify</b> your ideal target customer.</li><li><b>Create</b> a compelling competitive frame of reference.</li><li><b>Develop</b> a unique point of difference.</li><li><b>Increase</b> customer satisfaction and loyalty.</li><li><b>Drive</b> profitability through strategic positioning.</li></ul>
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