Media Request

<strong>This is not your everyday restaurant story.</strong><br /><br />In 2006&mdash;before food trucks were cool&mdash;Mike Rypka had a used trailer, a red vespa, and a resolute dream of opening a taco joint. Zipping around Austin, Texas, making deliveries, and spreading the word, he staked his reputation on a menu of experimental tacos coined by customers as &quot;Damn good!&quot;<br /><br />Over 100 brick-and-mortar locations later, a lot has changed at Torchy&#39;s Tacos, but the dedication to honesty and originality remains&mdash;alongside Rypka&#39;s memories of the steppingstones and wild chances that brought him here.&nbsp;<br /><br />In <em>The Devil Is in the Details</em>, bestselling author Don Yaeger takes readers on a madcap journey of redemption, risk, and ultimately reward, chronicling the pivotal choices and hard-earned wisdom that went into building a restaurant chain from the ground up.<br /><br />This thrilling story touches all corners of the restaurant industry, from Rypka&#39;s rock-bottom teenage years working his first job as a fry cook, to country clubs and corporate kitchens, to the recent, unprecedented challenge of expanding his business during the coronavirus pandemic.<br /><br /><strong>Part love story, part biography, part manifesto. What is depicted in these pages is not just the history of a taco restaurant, but an account of the people behind a beloved brand, its quirky culture, and its big heart.</strong>