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The Cubs Fan’s Guide to Happiness
ISBN: 978-1-57243-936-8
192 pages
5 1/4 x 7 1/2, Paperback
pub date 04-2007
1-color
Chicago Cubs fans are another breed. They are a portion of the population who continue to negate all logic year-after-year by supporting their Cubbies no matter if they are five outs away from the World Series (and blow it) or if they are twenty-one games under .500. Their concept of reality is somewhat distorted.
Despite the embarrassing seasons Cubs fans have tolerated throughout the years, somehow fans are still able to achieve this sense of happiness, good fortune, pleasure, contentment, joy, and complete and utter bliss. How does one achieve this state of being given Cubs erratic history?
The Cubs Fan’s Guide to Happiness by George Ellis helps uncover exactly what it is that keep those relentless Cubs fans coming back to the corner of Addison and Sheffield heartbreaking season-after-heartbreaking season. Some of Ellis’ theories include:
> Beer Will Make It Better!™
> Everybody Needs a Scapegoat (Or Even Just a Goat)
> It’s Not Over Until You’re Mathematically Eliminated
> Winning Really Isn’t Everything
> Loyaltiness is Next to Godliness
> At Least You’re Not a Sox Fan
> The Power of Low Expectations
> 15 Habits of Highly Happy Cubs Fans
The Cubs Fan’s Guide to Happiness isn’t just for Cubs fans. It provides readers with educational sidebars, practical applications, quizzes and true words of wisdom from celebrity Cubs fans. It explains how fans are used to being let down and why they are able to handle it far better than most. A lesson everyone can benefit from.
It may be almost 100 years since the Cubs won the World Series, but Cubs fans BELIEVE this will be there year (just look at the bracelet on their wrist). They never give up hope and while history may not be on their side at least the beer is flowing and that there’s always next year!
George Ellis is the co-founder of The Heckler (www.theheckler.com), a satirical Chicago sports publication. Originally focused on the Cubs, The Heckler expanded to cover all Chicago sports in 2006. When he’s not writing for The Heckler, he works as an advertising copywriter at Leo Burnett, coming up with commercial ideas for brands like Allstate, McDonald's and the Museum of Science & Industry. When he attends Cubs games, he sits in the left field corner with a bunch of Bleacher Bums who have been staking out that area for decades. To learn more about the book visit http://www.cubsguide.com/.






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